Sorento triumphs in Red Dot and iF design awards
The multi-award-winning new Kia Sorento has received two more globally renowned awards. The brand's flagship SUV has won both the Red Dot Award and the iF Award for its product design.
With this latest recognition in the Red Dot and iF awards, the design-led Kia brand continues its extraordinary series of successes in the two competitions. Since the Kia Soul was the first vehicle from a Korean brand to receive the Red Dot in 2009, a total of 26 Kia models have been awarded the coveted ‘red dot’. And in the iF Award, which the brand received for the first time in 2010, the number of award-winning Kia vehicles has risen to a total of 21 with the new Sorento.
Shortly after its premiere last year, the new Sorento was honoured for its outstanding design in the ‘All-Wheel Drive Car of the Year 2020’ poll by Auto Bild Allrad. A short time later, it received the most important German automotive award, the ‘Golden Steering Wheel 2020’ in the ‘Large SUVs’ class. In March this year, it was voted ‘Women's World Car of the Year 2021’ in the ‘Large SUV’ category.
The Red Dot Design Award and the iF Design Award are among the largest and most important design competitions in the world. The Red Dot Award is announced annually by the Design Zentrum Nordrhein-Westfalen and is divided into three disciplines: Product Design, Brands & Communication Design and Design Concept.
The iF Design Award has been organised since 1954 by iF International Forum Design GmbH in Hanover, one of the world's leading independent design institutions. All award-winning products are published in the "iF World Design Guide" (ifworlddesignguide.com) and in the "iF Design App".